Hall 6 brought together a diverse set of manufacturers from various continents. For me, the great novelty was Polestar, that I already presented in a short post.
Polestar was also ideally placed to faceoff with its main rival Tesla, who brought little novelty, but their compact stage showcased all three models and the ever-growing supercharger network.
Mazda brings a world-class stage to Brussels year after year, and this year is no exception. Mazda’s chambers encompassed a large exhibitor surface showcasing all the models available in Europe, and a new concept car to attract visitor and media attention.
There is a good chance that Mitsubishi’s only European stage is erected in Brussels, given the news about absences in Geneva.
The stage in Brussels was worthy for the attention, probably even more than the actual offering of the once truly innovative and trendsetter Japanese brand. All the great models are gone, but the brand still shines when it comes to electrification.
The strongman of the hall was arguably the Jaguar Land Rover duo, with every possible aspect of a cool stage.
A Formula E car showcased the marque’s high-end racing expertise in electronic drivetrains, next to the road-legal I-Pace.
Of course, the stage continued into a Land Rover section with prime place offered for the brand new Defender that premiered in Frankfurt.
For some reason, the FIAT group rented a space for Maserati outside the Hall that hosted their stage.
The hall also featured a smaller stage for MG (apparently they still exist… ) and a cool BMW racecar.
For an overview of the Brussels Motor Show, have a look at the digital shortcut:
First impressions and digital shortcut to the Brussels Motor Show
