The architecture of the Audi Pavilion reflects the brand’s design values through its aluminium exterior and modern and functional lines (although the aluminium can was not my favourite in the Autocity compound).
An escalator brings visitors up to the main exhibition hall. While this escalator may only cover a single floor, but it is extended by a projected light effect that serves to give an illusion of speed.
The main floor showcases the cream of the brand’s innovation from the aluminium space frame to the halo car R8 and the recent Audis.
Visitors have free access to the vehicles on display including the R8, that is more than a simple gesture.
The set of cars already bring a selling point to the hall, as the Audi Pavilion offers the most exotic cars that visitors can still access.
The exhibition focuses on priority areas of innovation such as e-Tron, the ultra models, connect facilities and design experience illustrated by a set of automobiles from the Audi stable.
Visitors become an integral part of the exhibition with the aid of an interactive device called the Audi sphere, that serves as a guide and remote control.
Exiting through the ground floor, the last segment showcases Audi Connect with a recent Audi Q7 illustrated by an impressive light show.
