Hidden corners, racing success, crazy and exclusive concepts… This Hall had it all and was one of my favourite parts of the show.
BMW’s chambers were arguably the most complete in terms of ingredients. BMW brought along its INooooooh Concept (well… they call it the INext, but I sincerely hope it isn’t : ) ).
Recurring visitors can find the same thematic corners, e.g. the ones dedicated to M models or the Mini brand.
The odd one out was SsangYong, presenting a small but comprehensive collection of its model palette.
Toyota presented its complete line-up with a few master trophies, like the Yaris WRC. The new Supra was not shown in Frankfurt, which makes this another European premiere.
There was also a dedicated space for Lexus models. Still, the style could not catch up with the posh pavilion in Frankfurt, or even at the Zoute Grandes Marques last November.
FIAT did its best, still possible from the once quite innovative company. They erected a multi-brand stage (while Maserati bunked together with other brands in Hall 6).
One cannot hide the fact that FIAT’s European line-up is limited to the 500 (and its SUV sibling) and the Tipo, with the discontinuation of the 124 roadster.
The Jeep stage seems a mere separator between the Fiat and the Alfa stage. Still, in reality, their cars constitute the majority of the output in Arese.
The Alfa stage, however, recalled the full might ad glory of the once-great Italian brand. It wasted no space on ailing models but the current rear-wheel -driven premium models.
The most impressive part was the guest appearance of the Tonale (still can’t figure out the name, notably when pronounced in English).
The electrified Alfa snake logo, however, brings more style ten the entire stage of some brands…
For an overview of the Brussels Motor Show, have a look at the digital shortcut:
First impressions and digital shortcut to the Brussels Motor Show
